Contentsquare Integrates with Cloudinary to Help Brands Optimize Image and Video Content for More Seamless Experiences
NEW YORK – October 17, 2023 – Contentsquare, a global leader in digital experience analytics, today announced a new partnership with Cloudinary, the image and video platform that powers many of the world’s top brands. Thanks to the integration between Contentsquare and Cloudinary, shared customers will now have access to actionable insight into the detailed performance of image and video content across their digital properties. Through its seamless connection to Cloudinary’s AI-powered platform, Contentsquare helps teams identify opportunities to improve the quality and performance of images and videos for a more seamless site or app experience.
With the integration, Contentsquare and Cloudinary customers can now more easily quantify their web performance and user engagement – and take action to address the opportunities they discover.
With its unique engagement and revenue insights, Contentsquare analyzes granular performance data at the individual image, video and page level, helping teams prioritize actions that have the greatest impact on the metrics that most directly impact web traffic and conversions, such as Google Core Web Vitals. Shared customers can also leverage Contentsquare’s segmentation capabilities to compare and contrast behavior across all sessions including whether a video was started, completed, paused, seeked, and more.
Through its powerful APIs and backed by industry-leading artificial intelligence, Cloudinary offers a single source of truth for brands to organize, transform, optimize, and deliver visual experiences at scale. Cloudinary automations enable users to optimize the quality, format and size of each asset for any user context and offers advanced features such as asset auto-cropping and auto-tagging, along with generative AI capabilities that enable users to create custom derivative assets with ease.
With these capabilities, shared customers across all verticals — including retail/commerce, travel & hospitality, auto/EV, and tech/B2B SaaS — can now better understand the impact that images and video have on the overall customer journey, and optimize content placement, duration, and style for specific audiences and digital contexts.
“With this partnership, customers get the best of both worlds — a leading image and video platform to help deliver visual experiences at scale and a leading digital experience analytics platform with the ability to measure the performance of those assets and prioritize improvements. With the two platforms together, our customers can better optimize the timing and placement of video and image assets in their digital journeys. We are very excited about partnering with Cloudinary and look forward to seeing great results!”
Chris Formosa, Head of Technology Partnerships & Cloud Alliances, Global, at Contentsquare
Nearly 10,000 brands – from sole proprietorships to Fortune 100 companies – use Cloudinary to tell their stories and power visual experiences that inspire. Cloudinary delivers significant commercial and operational outcomes for its customers, such as:
- 75% reduction in time spent managing image assets and 3X faster page load times (Neiman Marcus)
- 40% reduction in asset management costs (Paul Smith)
- 90% faster image delivery and 50% faster video delivery (Rapha)
- 40% improved overall page load time and 67% reduction in overall bounce rate (Reformation)
- Image correction process time reduced by up to 75% (River Island).
“The ability to understand how visual content is performing is critically important for any digital business, and we are very much looking forward to working with Contentsquare to ensure our joint customers are armed with the data they need to deliver the visual-first experiences that connect, engage and convert.”
Kobi Schwarts, Vice President, Global Channels and Alliances, Cloudinary
About Contentsquare
Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact.
More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. For more information, visit http://www.contentsquare.com.
About Cloudinary
Cloudinary is the image and video technology platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than 1.5 million users and 10,000 customers, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, NBC, Mediavine, Minted, Paul Smith and Peloton, rely on Cloudinary to bring their campaigns, apps, and sites to life. With the world’s most powerful image and video APIs backed by industry-leading artificial intelligence and patented technology, Cloudinary offers a single source of truth for brands to manage, transform, optimize, and deliver visual experiences at scale. As a result, the most engaging brands across all industries are seeing up to a 203% ROI using Cloudinary with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
Media Contacts:
Erica Ashner
Contentsquare
Erica.Ashner@Contentsquare.com
Juli Greenwood
Cloudinary
juli@cloudinary.com
